The Future of Online Category Management to seria webinarów poświęconych istotnym trendom i zmianom w zarządzaniu kategorią. Przygotowane przez ECR Community wraz z ekspertami Clavis Insight, są dostępne pod poniższymi linkami.

I.  Tomorrow’s Category Management Today: How do Brands Achieve their Goals in a World Without Planograms and Shelves?

Declan Carolan /ECR Community | Daniel Corsten /IE Business School | Danny Silverman /Clavis Insights, Boston
Video: Tomorrow’s Category Management Today_video
Prezentacja: The-Future-of-Online-Category-Management-Sept-5th-20179031

II. Content, Consideration and Online Consumers – How to drive Conversation in the eCommerce Channel?

Declan Carolan /ECR Community | Daniel Corsten /IE Business School | Danny Silverman /Clavis Insights, Boston
Video: Content,Consideration and Online Concumers_video
Prezentacja: Webinar-2-Content-Consideration-and-Conversion

III. Now You See It, Now You Don’t: The Impact of Online Channel Availability on Consumer Behaviour and Sales

Declan Carolan /ECR Community | Daniel Corsten /IE Business School | Tom Golden/Clavis Insight
Video: Now You See It,Now You Don’t_video
Prezentacja: Now You See It Now You Dont The Impact of Online Channel Availability on Consumer Behaviour and Sales

Informacje: http://ecr-community.org/webinars/