ECR FORUM - the best conference for FMCG and DIY managers, organised annually by ECR Poland.

It’s a real forum for exchange of knowledge, experience and best practice for representatives of manufacturers, distributors, retailers and service providers from area of logistics, marketing, e-commerce, IT.
The eighth edition of ECR Forum will be held on October 4, 2018 in Warsaw under the title Collaboration in digital transformation.
Previous editions of our conference proved what is so special about this event: great programme with speakers and presentations at the highest level, as well as the excellent audience, with CEO’s and managers of the biggest and most important companies from FMCG industry among the participants. Such mixture creates the perfect atmosphere for expanding business contacts and strengthen relationships.


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Special guest

Kjell A. Nordström – Ultra Modernity and The Matrix

Like it or not. Freedom rules. We have deregulated life and business life. Every aspect of the human existence is now affected by the new Options created by new knowledge. Welcome to a world ruled by markets and man…


Conference on October 4th, Thursday
8:30 – 9:30 Registration
9:30 – 9:45 Introduction
9:45 – 11:30

Ultramodernity & the Matrix
Welcome to the topsy turvy paradigm of the world where nothing is scarce except attention and the human abilities


Kjell A. Nordström

OSA Decentralized

Artificial intelligence and blockchain in retail


Maximilian Musselius
11:30 – 12:15 Coffee break
12:30 – 13:45

There is no Industry 4.0 without a foundation – efficient exchange of product data. GDSN case study of Carrefour, Diageo and PepsiCo.


Katarzyna Orlińska, Ewa Karkosza-Gajewska, Agnieszka Skoniecka, Krzysztof Muszyński


Supply Chain 4.0 day-to-day – Ariadne’s Thread for transportation. Location information system helping forwarders and truckers deliver our products on time.


Adam Skubalski & Krzysztof Sterna


You need much more than technology. How to build an organization and processes to win in e-commerce.


Łukasz Stebelski & Justyna Dziegieć
13:45 – 14:45 Lunch
14:45 – 16:45

What’s happening in the Big Wide World of Food and Grocery?


Prof. David Hughes


Effective channel management by producers together with distributors


Pedro Martinho


The Polish market from the perspective of the CEE Region. The future of formats.


Dalius Misiunas
16:45 – 17:30 Debate and conference wrap-up

Kjell A. Nordström

Economist, Writer and Innovative Speaker

Amid the madness and hyperbole surrounding the new economy, Dr. Kjell A. Nordström is a guru of the new world of business. In 2009 Thinkers50, the global ranking of management gurus, placed him and his partner Jonas Ridderstrale among the list of most influential thinkers. His research and consulting focus is on the areas of corporate strategy, multinational corporations and globalization. He has served as an advisor/consultant to several large multinationals and to the government of the United Kingdom.

In 2000 the book Funky Business – Talent Makes Capital Dance, which was written by Kjell A. Nordström and his colleague Jonas Ridderstråle, was published. The book, which is described as a “manifesto of what our time requires from business firms and their leaders”, became an international best-seller and has to date been translated into 33 languages. In 2000, both and the webzine Management General rated it as one of the five best business books of the year. Another survey ranked it as the 16th best business book of all time.
In 2003, the follow-up Karaoke Capitalism – Management for Mankind, also written together with Jonas Ridderstråle, was published. The book, which also became an international success, has to date been contracted for publication in 23 languages. In March 2004, Nordström and Ridderstråle appeared on CNN’s program Global Office for an extensive interview on the ideas behind Karaoke Capitalism.
Today, Nordström and Ridderstråle works as professional public speakers in the field of strategic management. The 2005 Thinkers 50, the bi-annual global ranking of management thinkers, ranked Nordström and Ridderstråle at number nine internationally and number one in Europe.

Prof. David Hughes

International Speaker on Global Food and Drink Industry Issues

Dr. Food. Around the world, David speaks to senior agribusiness and food industry managers about global food industry developments that are and will affect their businesses and industry. Energetic, engaging, humorous and insightful, David gains the very highest evaluations at seminars, conferences and Board level discussions in every continent he visits.

Pedro Martinho

After graduation from ISCTE Lisbon University in the field of Management, he started his professional career in Jeronimo Martins, Portugal, in 1994.
He worked as a Sector Manager at Feira Nova Hypermarket up to 1996. After that he was invited to come to Poland where he worked for Jeronimo Martins from 1997 to 2001. He was promoted to Purchasing Director in Eurocash Cash & Carry and Jumbo hypermarkets. In 2002 he was employed by Oniway Portugal, telecommunication company, as a Sales Director. In March 2003 he decided to come back to Poland and join the Team that had bought out Eurocash Cash & Carry of Jeronimo Martins.
From the beginning he has been a Board Member in Eurocash S.A. and has participated in its development. He has managed such businesses as Eurocash Franchise (Delikatesy Centrum), Eurocash Distribution (former Tradis), Eurocash Convenience.
Currently he is responsible for: Eurocash Gastronomy, e-commerce business, Sushi to Go company as well as central functions like: Sourcing, Group Marketing, Internal Audit.

Dalius Misiunas

Dalius Misiūnas is the CEO of Maxima Grupė which owns the largest retail chain in the Baltic states – Maxima. It also runs retail chains Stokrotka and Aldik in Poland, T-Market in Bulgaria and food e-store Barbora operating in Lithuania and Latvia.

Maximilian Musselius

Maximilian Musselius is an Evangelist and Futurist for the FMCG retail market, and works in the capacity of OSA DC Strategy and Vision Lead. A graduate of Lomonosov Moscow State University, he easily converses in six languages. In addition, he serves as the Executive Director of Efficient Consumer Response (ECR) Russia.

Maximilian created one of the most successful ECR units in the world, which lead him to take a position as the Co-chairman of ECR Europe. While leading ECR for the last decade, Max developed and implemented EDI technology for the entire industry in his region, launched the Master Data Catalog Initiative, launched OSA platform and organized six annual conferences and seven separate quarterly working groups. CEOs and GMs of trade networks attended his training seminars at Mar-Pro. Also, he developed the standards for best practices for ECR Russia and the FMCG industry.

Since 2008, Maximilian has been grappling with a challenge that specifically plagues Russia’s retail industry: understocking in organized retail, which back then, affected 19% of all product inventory (ECR data). Russia was of the most afflicted countries in the world. In response, Maximilian assembled a working group of ECR members to launch a pilot to work towards a solution.

Ewa Karkosza-Gajewska

Supply Chain Manager, Diageo Poland

Supply Chain Management expert with solid experience, including OTC, Forecasting, S&OP and Customer Collaboration.

At Diageo, responsible for creating value for Supply Chain Partners through long-term and strategic collaboration with Customers on local and regional level.

Enthusiastic about new trends and solutions, emerging technologies (AI, BigData) – and using them in business organisation.

Katarzyna Orlińska

Chief Digital Officer at Carrefour Polska.
Responsible for communication and digital innovations.

Manages the online channel marketing activities, loyalty programmes developmetn for Carrefour, including “My Carrefour” app, as well as innovative services and technological products implementation.

Within C4 Retail Lab – Katarzyna supports Polish start-ups in developing and implementing solutions relevant for the retail indsutry.

Agnieszka Skoniecka

Senior Customer Service Manager at PepsiCo Logistyka

Responsible for collaboration with key customers. Manages efficient communication, creates logistics agenda, runs projects covering various needs and supply chain optimisation in collaboration with customers.

Dr. Eng. Krzysztof Muszyński

Data Quality Project Manager at ILiM, GS1 Poland expert.

Long-time moderator of national workgroups for GDSN, DIYGA, HoReCa within GS1 Poland and ECR. Active in international working groups, including B2B2C.

Author of publications on modern synchronisation technologies as well as data quality issues.

Doctorate of Engineering, Poznań University of Technology. MBA Nottingham Trent University & Poznań University of Economics.

Adam Skubalski

Head of Logistics at Makro Cash and Carry Polska

Constantly looking looking for new ways how to create the biggest value in the supply chain.

People, relations, processes – these constitute his passion.

He is responsible for logistics management in Makro Cash and Carry Polska, he is also in charge of Metro Logistics, servicing Makro Cash and Carry Polska and MediaMarkt Saturn Polska

Krzysztof  Sterna

Head of Customer Service, Central Europe at PepsiCo Logistyka

Senior Manager with a wide knowledge, acquired through great experience in many fields of business , full of skillset in the field of strategic and operational sales processes, trade marketing and supply chain management in international matrix-structured corporations from the FMCG industry. Hands-on experience in managing sales in traditional, modern and alternative trade channels across Poland.

Leader of the cross-functional project of improving the position in the TAG survey ranking, in which PepsiCo has been in top positions for 5 years.

Justyna Dziegieć

E-Commerce Lead Poland at Unilever.
Responsible for the development of e-commerce across total Brand portfolio.
Previously Head of e-commerce at L’Oreal Poland & Baltics Hub and development of e-retailers:,,
Accountable for e-commerce strategy development, creating tools and environment for Brands to flourish in e-commerce, as well as day-to-day business & sales management.

Łukasz Stebelski

Business Development at eStoreMedia, runs the Geneva office.
Works with Fortune 500 brands to transform and accelerate their e-commerce sales.
Previously, Marketing Director at Procter & Gamble. 15+ years of experience across FMCG, electronics and building materials.
Personally, a passionate mountain climber, on the way to climb the Seven Summits.



October 4th, 2018


The POLIN Conference Centre
6 Anielewicza
Warsaw, 00-157

How to get there?
Where to sleep?

ECR Forum guests can benefit from special prices for accommodation at the Radisson Blu Hotel – 15% discount from the price of the day. The password to get special price rate is ECR Forum 2018, given when booking rooms through this link:
24 Grzybowska, 00-132 Warszawa
+48 22 321 88 88,


ECR Polska is a non-profit organisation made by FMCG, DIY and related sectors companies, with nearly 50 members – leading retailers, distributors and manufacturers in Poland, as well as logistics, marketing, IT and research services & solutions providers for the fast moving consumer goods business.
Our role is to maintain a neutral platform for cooperation development in accordance with the concept of ECR (Efficient Consumer Response). Our members can jointly deliver sustainable value to consumers – better, faster and at less cost. ECR-developed “best practices” are practical standards and procedures, the implementation of which translates into operational excellence improvements and cost savings.

Previous editions

Sponsors & partners

We invite you to cooperation!
If you are an active participant in the FMCG or DIY market – as a producer, retailer, distributor or service provider, you can share your experience, best practices and tell about your successes on the ECR Forum scene.
We want to share examples of innovative, effective, customer and customer focused activities, in the spirit of sustainability, with the use of new technologies.
If you want to build your brand and a company image, you want to appear in the mind of over 300 managers – participants of the ECR Forum, become its sponsor!
Feel free to contact us:

Information on cooperation and participation in the Forum is provided by:
Mateusz Boruta
tel. +48 61 226 30 78,

Industry partners
Media partners

Information on cooperation and participation in the Forum is provided by:
Mateusz Boruta
tel. +48 61 226 30 78,


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